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Here's how ChatGPT Search Works in Background

We all know ChatGPT has been fetching data from Bing to answer queries. But I recently came across something interesting. When it's searching the web, it breaks down your search query into subqueries ( something like the fanout method that was discussed at Google IO). Interestingly enough, you can see these exact queries under the network tab when you use the Chrome Dev Tools.

For example, when you search "hotels in Los Angeles for July" on ChatGPT, I could see it searching these two queries on Bing

  1. Los Angeles hotels July Availability rates
  2. Hotels in Los Angeles July 2025 best

So, essentially, as a brand, if you want to increase your chances of showing up on ChatGPT answers, these insights could be really helpful because if you manage to improve your rankings for the subqueries that ChatGPT is searching on Bing, your chances of showing up in ChatGPT answers improve significantly.

Also helps to understand the format and variations of queries GPT creates for different types of searches.

To make this process easy to visualise, I also went ahead and created a Chrome extension that fetches this for any ongoing ChatGPT conversion with just a click. With this, you’ll be able to see the queries as well as the domains referred to. The extension is free and is live on the Chrome Web Store now.

Let me know your thoughts after testing it.

Since I can't add a link here’s how to find it on the webstore: Just search “ChatGPT Search Insights” on the Chrome web store should be the first one.

submitted by /u/BoomBrigade7
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