Skip to main content

Should I ditch CPTs and use a flat URL structure for better local SEO?

I originally built my location and service pages using custom post types (CPTs) with ACF. The idea was to create a scalable setup with reusable fields, and it made sense at the time.

The downside is it forced my URLs to be things like /location/city-name and /service/service-name. I tried removing the CPT base using a plugin, but it caused a mess. Pages ended up with broken or weird redirect paths, and internal links started pointing to versions of the URL that looked completely wrong.

I’ve rolled that back, so now the structure is clean again with /location/city and /service/type. But all my competitors just use flat pages like /city-name or /service-in-city, no CPTs at all.

I'm now thinking of rebuilding these as regular pages. I could still use ACF to keep it flexible, just not CPTs.

Do you think switching to a flat structure makes a difference for a small or low-authority site? Impressions have improved a bit, but rankings are still all over the place. I'm wondering if this setup is part of the issue.

Appreciate any thoughts from people who've dealt with similar situations.

submitted by /u/Astraiks
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/A9vIy2G
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more