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Should I ditch CPTs and use a flat URL structure for better local SEO?

I originally built my location and service pages using custom post types (CPTs) with ACF. The idea was to create a scalable setup with reusable fields, and it made sense at the time.

The downside is it forced my URLs to be things like /location/city-name and /service/service-name. I tried removing the CPT base using a plugin, but it caused a mess. Pages ended up with broken or weird redirect paths, and internal links started pointing to versions of the URL that looked completely wrong.

I’ve rolled that back, so now the structure is clean again with /location/city and /service/type. But all my competitors just use flat pages like /city-name or /service-in-city, no CPTs at all.

I'm now thinking of rebuilding these as regular pages. I could still use ACF to keep it flexible, just not CPTs.

Do you think switching to a flat structure makes a difference for a small or low-authority site? Impressions have improved a bit, but rankings are still all over the place. I'm wondering if this setup is part of the issue.

Appreciate any thoughts from people who've dealt with similar situations.

submitted by /u/Astraiks
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