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Google SERP still showing wrong logo

In November, our website was hit by a malware attack. To resolve it, we completely deleted the old website (files and database), cleaned the backend, and rebuilt a new website from scratch on the same domain and server.

Before cleanup, more than 100,000 spam/malicious pages were indexed. After rebuilding:

  • The site is clean (no malware warnings in Google Search Console)
  • No security issues or manual actions are reported
  • Malicious URLs were removed
  • The new site is indexed normally

However, in Google search results, our brand logo/fav icon preview is showing a completely different logo, which appears to be from the hacked/malware version of the site. Our actual logo is correctly:

  • Implemented on the website
  • Defined as favicon
  • Visible correctly in browsers and on the site itself

This incorrect logo has been showing in Google SERPs for around 2.5 months and has not updated.

My questions:

  1. Why would Google still show an unrelated or hacked logo even after a full rebuild?
  2. Is this coming from cached structured data, old favicon signals, or historical indexing?
  3. Is there a way to force Google to refresh the logo/fav icon used in SERPs?
  4. Should we submit a new favicon, structured data, or use the URL Inspection tool in a specific way?
  5. In extreme cases, would changing server/IP help reset these signals?

If anyone has experienced Google showing the wrong logo after a malware incident, I would appreciate any practical steps that actually worked.

Thanks.

submitted by /u/These-Enthusiasm-925
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Drs4iAE
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