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Hit in the Aug-Sep 2025 update and need some advice

Our site has been ranking well on google for decades.

We've always ranked within top 4 on google for our primary commercial terms .. "alaska backpacking trips", etc. Usually #1 or 2.

On Sep 22 that changed. Dropped like a rock (due the anti-spam update I presume).

I have no idea why, and we're now down to page 2 (middle or so). Sites that we should easily outrank are consistently ahead of us. It's pretty much site wide. We're almost invisible.

Very specific pages (primary pages we need to rank well) have dropped, and other, "shouldn't-rank-at-all" type pages (like our guide bio page or whatever) are still fine, if not even better. It's bizarre.

I have no idea what has caused this drop in rankings.

Our content is great, we've a long history of ranking really well, and we have excellent GBP and reviews, and so on and on. Like I said, we’ve been a top ranking website for decades.

We don't have any PBN or spammy blackhat stuff.

One thing I forgot to mention; I bought a few domains over the last few years, and had pointed them to our site just for kicks .. so if someone went to, for example, my-name dot com, it directed to our-site dot com

A few others as well that I use for email aliases too. Is there ANY chance those redirects could have been the culprit? I've removed them all now (there was maybe 5 or 6).

Any advice or time you can give is super appreciated.

Thanks so much.

Cheers

Carl

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