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Hot Take: You shouldn't add EEAT to make EEAT in your content

There's been plenty of fun and informative debates about EEAT on here, other subs, X and LinkedIn. And even at the Google Search Team level

And I wanted to hone in to what I think is the worst part of EEAT - not just the people parroting LLMS with "EEAT signals" or "EEAT algorithms" - esp in AI Slop GEO content - is that EEAT is inferred, it already exists.

We need to stop writing every document with claims of expertise and experience - why even make people think?

Expertise and Experience is subjective to every person - who has enough of either depends on a huge scale - especially if you are an expert.

I see people giving terrible SEO advice - like XML sitemaps will make your crawled, not indexed content get indexed (not it frigging won't) - and then people are like "Well I have 8 years SEO experience" - clearly its pretty narrow.

Mentioning EEAT actually isn't natural

Stop being overly Literal

Injecting actual claims of experience is seriously off putting. And no, Google doesnt "detect" it and people might actually start to wonder if they're following the wrong person.

I dont start citing how many websites I've worked on when I do podcasts or write blog posts or how many decades SEO experience I have, because I 'm not impressed by anyone else who does either.

People with less years experience can have more expertise

There are SEO experts with 3 years experience who know more than people working on one site for 18 years.....

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