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Navigating SEO with limited technical experience?

Hey guys,

I’ve been in marketing for 12 years now. Started off doing link building for a content marketing agency. I had no prior experience and was trained up from scratch. Since then, I’ve held various marketing roles and then decided to focus on SEO only 5 years ago.

My role is very content heavy - keyword research and strategy , gap analysis, competitive analysis, content strategy and basic reporting i.e: keywords and organic entries. I spend a lot of time pitching my work as well (very political and skeptical business).

I have some knowledge and understanding of technical SEO and can do basic things like run audits and interpret reports, spot and fix missing/duplicate tags, high level canonicalisation.

Other than that, I’ve not had much exposure as technical SEO has just never been a priority in my company.

Would you say this is a limitation or am I not giving myself enough credit? For those of you who do technical SEO what sort of things do you typically work on?

Thanks all for your advice!

submitted by /u/ramazzu
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