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Question about Facebook Business Fanpages appearing prominently alongside well-optimized business websites for certain commercial keywords

I would like to better understand Google’s ranking and selection logic in cases where Facebook Business Fanpages appear prominently in organic search results for certain specific commercial or industry-related keywords.

In some industry or service-oriented queries (for example, manufacturing or OEM-type keywords), I observe the following pattern:

  • Multiple business websites are competing for the same keyword
  • These websites are properly structured and well-optimized in terms of content completeness, site structure, user experience, and search intent coverage
  • Yet a Facebook Business Fanpage appears in a prominent organic position alongside these websites

What I find confusing is that:

  1. Facebook Business Fanpages offer very limited SEO-controllable elements (primarily the page name, short business description, and basic post content)
  2. Within the same business category, there are often many Facebook Fanpages available, yet Google selects only one or a small number of specific pages, while others are not shown
  3. The selected Facebook Fanpage is not necessarily the one with
    • the highest engagement
    • the largest number of followers
    • or the most active posting history
  4. In many cases, the visible Facebook content itself is minimal (an image, a few lines of text, and hashtags), and does not appear to provide deep informational value

My questions are:

  • What signals does Google use to select one Facebook Business Fanpage over other similar Facebook pages within the same business category?
  • Why can a Facebook Fanpage appear for these keywords even when competing business websites seem more complete and informative?
  • Is Google treating Facebook Fanpages differently from standard business websites, for example as an entity confirmation or platform-level trust signal rather than as a content competitor?
  • If engagement and post content depth are not primary factors, what types of signals influence this selection?

I am trying to understand this from a search system and ranking logic perspective, rather than assuming platform preference or brand bias.

Thank You

submitted by /u/AsiaScumRealSurvival
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from Search Engine Optimization: The Latest SEO News https://ift.tt/gLxujQU
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