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Should i create two separate blog posts for similar keywords?

I have a blog post titled “How to become a freelance copywriter” that’s currently ranking #3 on Google and brings in ~300 visits/month.

I’m debating whether I should create a separate post targeting “how to become a copywriter” (much higher search volume), but I’m worried about keyword cannibalization.

My thought was to keep the two posts very distinct:

  • “How to become a copywriter” → what copywriting is, freelance vs in-house, career paths, skills, etc.
  • “How to become a freelance copywriter” → assumes the person already wants to freelance and focuses on getting clients, pricing, portfolio, etc.

The alternative would be to optimize the existing freelance post for both keywords, but that would mean starting with a section about freelance vs in-house, which feels like it wouldn’t match the intent of someone who already knows they want to freelance.

Curious what you’d do here — separate posts for separate intent or one post optimized for both?

submitted by /u/Lustwander46
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