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Stop the hype - SEO, GEO < 👑 SEO

LLMs don’t rank websites they reference authority LLMs don’t crawl the web in real time like Google, but they pull answers from sources they’ve learned to trust. If your site has no authority, mentions, citations, or expertise signals, the model has no reason to surface you.

Authority is still the core signal only the output layer has changed.

Without SEO fundamentals, AEO has nothing to work with No topical authority → no trust. No trust → no citations. No citations → no LLM visibility. AEO amplifies what SEO builds. It cannot replace it.

Here is an analogy...

SEO = getting your book into the library. AEO = being the book the librarian quotes when someone asks a question. If your book isn’t credible, it never gets quoted.

So,

The real shift is from “ranking” to “referencing” Old goal: Appear on page one. New goal: Be the source the model learns from and cites. Different mechanics. Same foundation: authority + relevance + trust.

submitted by /u/bhushanverma
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from Search Engine Optimization: The Latest SEO News https://ift.tt/DWTGI60
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