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Where to find SEO Agency for Our Specific Needs

Our site was redesigned and relaunched about 4 months ago. Since then, we’ve built out a full hub-and-spoke content cluster for a niche we want to go after.

I’ve talked with Authority Builders and Siege Media, and neither really feels like a fit for what we’re trying to do.

Siege’s recommendation was to collect unique data (surveys, original research, etc.) and then build articles around that data that publishers would want to link to. As an example, we’re in the liquor store POS space, so the idea would be content like “X% of liquor store owners use a POS system,” “Most popular POS by store size,” that kind of thing.

I get the logic, but I’m struggling to see how that actually helps us beyond boosting DR, which I honestly don’t care much about. Maybe I’m wrong, but it feels like DR gets way more credit than it deserves compared to relevance and whether links actually support the pages that matter.

So I’m trying to figure out where to find link-building partners or approaches that are more aligned with:

  • supporting existing topic clusters
  • supporting our goal of topical authority
  • topically relevant placements
  • and links that actually help pages rank, not just the domain

If you’ve been down this road and found something that worked (agency, solo operator, or approach), I’d love to hear it.

submitted by /u/SynapsePayments
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from Search Engine Optimization: The Latest SEO News https://ift.tt/4Vv89Lh
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