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Does Google consider the performance of paid traffic when determining SERP ranking?

I'm doing some SEO work on a term that has a particularly high volume of traffic. I've managed to get it from 100+ to 21st on Google (just trying to break that 2nd page!).

One of the things that always comes back in audits and SEMrush crawls is that my bounce rate is quite high. Analytics confirms this, but the traffic is minimal so the high bounce rate isn't really gospel. Similar pages that have more traffic on our site has a very decent bounce rate.

To remedy the poor bounce rate, I was considering using PPC to target the keyword and send traffic to the page, with hope that a larger volume of traffic will lead to a more concrete bounce rate.

So my main question is this: Does Google use the behaviour of people visiting the site through paid channels when considering organic ranking, or is the behaviour (bounce rate) of users through paid channels ignored?

submitted by /u/tmnsam
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2Yc5yhG
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