Skip to main content

Large, multi-location site is now outranked by smaller, single location companies. Is our site too broad?

I’m on the marketing team at a large law firm that has 5 location pages on its site. Each location used to rank well for our target keywords, but now it seems that we’re being out ranked by firms with one location, whose sites all essentially focus around variations of “[city] personal injury lawyer”.

We are building out more topically-relevant pages under each of our locations’ practice area pages to build up topical clusters, but I’m wondering—are we fighting an uphill battle because our site is so large and covers so many areas? Is there any way, short of building micro sites for each location, to combat this?

Thanks in advance!

submitted by /u/JustHoodratThings
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/30Qlzr2
Labels:

Comments

Post a Comment

Popular posts from this blog

Legit Reviews

The google review thing is insane I have gotten 2 legit verified reviews that i ask client to screenshot and observe goolge not post them, pretend like they never happened and when i sent them the image a policy message was sent . As I was browsing through the google forum a lot of ppl are getting hit with legit reviews being removed. While all this is going on i have observe a company go from 12 reviews to 65 reviews in a two month period with some stuff that dont make sense on some of them. Seems like a new business or profile is being limited while aged accounts can have a free for fall but who really knows. Still waiting for a resolution on a if any. submitted by /u/Ok-Bowl-6167 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/zkbfgDH
Post a Comment
Read more

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

are my YT keywords being ignored?

I have 3hr+ YT videos, so I chapter them out quite extensively. I've read in a couple places if I have too many keywords just grouped together they will all be ignored. Are my keywords being ignored...or are they even being crawled...through my chapters section? Also, is hashtagging in a chapter name good, bad, or not at all relevant? example chapters: Bookmarks: 0:00 Intro 4:25 Little Panda #littlepanda 13:04 Royale With Cheese Megaways #royalewithcheesemegaways 24:48 Big Bass Bonanza #bigbassbonanza 33:02 Book of Cats #bookofcats 44:11 Tractor Beam #tractorbeam submitted by /u/bauerwelson [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3Gx8IPZ
Post a Comment
Read more