Google announced that it has been rolling out a new update call Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain . In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site. But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about. So, what is Bert? Bert stands for Bidirectional Encoder Representations from Transformers. You are probably wondering, what the heck does that mean, right? Google, in essence, has adjusted its algorithm to better understand natural language processing. Just think of it this way: you could put a flight number into Google and t...