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Good post, bad URL. What to do

Hey we have a post that fits well for search intent for a certain keyword. However, it isn't ranking mainly (I think) because the URL and title don't match said intent.

I'm confident the reason is the URL because other posts of ours compete well for terms in this niche, while this one particular post is nowhere to be seen. Also the keyword isn't particularly competitive.

What would best practise be here? Change the URL so it is optimised better? Or write a new post with the URL we want? My only worry about the second is that the content would end up being similar to the original post.

Cheers!

submitted by /u/brcal
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