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Keyword ranking "UP" But website traffic is going down ??????

My website is in cryptocurrency niche and the keywords are ranking on first page in Google and few on second,third page. But my main concern is traffic!!! Earlier we use to get around 500k traffic but now after being on first page for particular keywords traffic is not that increasing. Like it increases by 20 - 25 k. Few months ago we were not ranking on first page but the traffic was good.

Since we started ranking on first page there is no spike in traffic graph it's stable. On few occasions it rises then back to same level.

So can anyone help me out. Should I fix the on page or should I provide more off page things (links,social bookmarking, infographics)???????

submitted by /u/raymorphine
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2PzsORe
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