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What to do with a client's outdated blog ?

My client, a printing company, had their website done about 5-7 years ago, and their SEO strategy at the time was to create a blog filled with various topics surrounding the printing industry, from techniques, to how business cards can help your brand, etc. But, they did not keep it updated with new content throughout the past 4-5 years.

So, it's time for a new site and given the way people use the web these days, we want to cut out A LOT of the fat.

Practically speaking, I feel like the blog should go, but I don't want to hurt their SEO by dropping 30 or so 301's and deleting the thing.

Will deleting the blog hurt the site's overall reputation? Of course there are new strategies to be put in place like uniformly linking everything to their social media accounts, reaching out to industry society groups to provide some fresh inbound links, a modest PPC campaign on platforms, and getting some video up on youtube as well.

Any experienced opinions on how deleting the blog may effect our SEO, provided proper 301's of course?

submitted by /u/Future-self
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from Search Engine Optimization: The Latest SEO News https://ift.tt/37C9CbU
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