Local SEO is targeting other cities with same names

I have a legacy client that we still do monthly blog posts + a few social media posts a month. The client cleaning service with a 10 mi service radius. Once a year, the client becomes frustrated that calls are coming in from out of state.

1. GMB lists services areas within this 10 mi radius.
2. Every page mentions the state (browser title, content, & footer)
3. They're on Yelp and several local directories
4. Google is the top traffic source for states outside our state

Within the 10 mi radius - 2 cities have the same name as 1 other city in US, 1 city has the same name as 13 other cities, 1 city with same name as 6 cities, 1 city with 23 other cities. We're targeting 3 other cities/towns without cities with the same name.

We've recommended updating the way they answer the phone with what's your zip code, but she doesn't want to do that.

Any ideas on how to update her local SEO to increase the calls locally vs. nationally?

submitted by /u/lilameliej
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