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Frustrated With Results - High Competition Lawyer Site in Philadelphia

So I write this, highly frustrated with the results over the past longest while.

The site has a PR/UR of 51/50 and DS 3.66 on Link Assist not too shabby and above most others in the niche.

However we are bleeding organic keywords (down to only 1000 now) while trying to keep to the recommendations of SEO's, Google and tools. While competition sites streaking ahead seemingly breaking the on-site "rules" e.g. massive page titles, archives pages listed, WP tags being indexed etc ...

  • We have around 300 pages of content & regular posts of 1-3 per week
  • Faster Pagespeed results than pretty much everyone else in the niche 78/96
  • Title desc tags on most every page (couple of )
  • Internal linking
  • 540 referring backlink domains with a pretty clean profile
  • The business name was changed a while back and most citations changed to match
  • Regular posts to GMB for all offices

At this point the only place we're showing is on hyper Local search (within a zip code or two) for out-of-downtown offices and only in the local pack. Organic results if we're lucky Page 4+ for so for any primary search terms.

Downtown office shows for nothing in local packs or organic anymore.

Tearing what's left of my hair out on this one. Where should I focus at this point ? Backlinks, better internal linking, referrals ?

submitted by /u/deevey
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3gTGXWK
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