Hey everyone, we've just onboarded one of our biggest clients yet. A Premier League team, and I'm getting a bit overwhelmed with the size of the project.
To give you all context, I work with one of the largest Agencies in the world, (although I'm starting my own agency and will most likely leave in a few months) They've just signed the club for SEO and PPC as they want to double their revenue by the next couple of years in the E-commerce department and we'll be overseeing the SEO.
I think this is the largest client I worked with thus far. Their current Branded vs Non-Branded keyword ratios are:
Branded traffic: 92.4% by 1.78k keywords Non-Branded traffic: 7.6% by 39.82k keywords
They emphasised how much they want us to focus on the On-Page optimisation.
It is pretty obvious that although they have an insane amount of non branded keywords, they're hardly bringing in any traffic. My first thought was to do an all or nothing and use the Pareto Principle. Knowing that these are the ratios, there will be a lot of cleanup, deep optimisation and pages to be removed. However, they aren't too keen on that and as they're very large and every single thing is meticulously checked, it is becoming more communication than work. How would you guys suggest I approach the On-Page with a site this large and keep the big changes to a minimum?
They get around 3-4.5 million organic search traffic per month and have 8.8M backlinks which is nuts given the fact that there weren't divisions they were delegating all the workload to. Just one fairly small department and have never disavowed a backlink.
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