It is no secret that the Digital Marketing space is filled with smoke and shadows. People that pose as professionals for the sole purpose of selling you a course that'll "make you a millionaire tomorrow morning" or "zero to hero" in one week.
The truth is that unfortunately at some point you'll have to go through a lot of bs to find the good stuff but there's good stuff.
I personally began my SEO journey with a Udemy course that was pretty basic and generic, it touched on eeverything you can imagine; PPC, SEO, Copywriting, web development, YouTube content creation... which is nuts, that dude literally made a 25 hour course talking about everything and I've never met anyone who specialises in everything it is just not doable. However, it wasn't bad to get your foot in the door.
It gave me an idea of what SEO was and I moved from there.
I regularly watch Rand Fishkin's content, did a few LinkedIn Learning courses from Matt Bailey, Brad Batesole, David Booth, Eric Enge, read the Art of SEO... As soon as I understood what SEO was about, before even practicing anything I started learning HTML, CSS and Javascript. I then watched SEMrush tutorials and did those courses again as well as taking notes of what works and doesn't (this time from practicing on my friend's site). As soon as I could walk the walk I'd see myself spending a lot of time in developers.google.com which basically tells you everything you need for site migrations, understanding sitemaps, robots.txt, understanding crawling, pagination, International SEO best practices as it differs quite a lot and I'd say that for newbies it will be a bit more complex than local per se.
One of my main ways to determine who I give my time of the day is what they use to attract viewers. "I'll make you X" vs "this is how I do Y". I never bought a course from someone telling me they'd make me rich and I'll never. All I looked for were skills. No one can make you rich but yourself, don't look for shortcuts, it takes time, trial and error. Times of frustration as well as motivation. Like any other thing in life, consistency is key when it comes to learning literally anything in life.
The people I listed happen to actually run very successful companies in the industry. Some might have something to say about them but generally speaking, I learned from them and a few others.
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