Best pricing structures when doing SEO services in order to ensure long-lasting mutually beneficial relationships?

Best pricing structures when doing SEO services in order to ensure long-lasting mutually beneficial relationships?

At the moment I follow hourly based pricing. When the time comes to send a proposal, I put together a 6-month long campaign (which usually guarantees no. 1 position with the target keyword) and list hours needed to execute the campaign. Monthly payment is calculated following formula - Hours Needed * Our Hourly Rate and divided with 6, because the campaign will be 6 month long.

Although, after initial 6 months there are still keywords to conquer, as you all know after fixing the main issues of the website (done in the initial campaign) we are left with off-page SEO, which does not require that many hours.

The problem I face with this pricing model is simple - when the “best time of the year” comes in our SEO lifecycle, when we start conquering one keyword after another, and client finally sees the power of SEO! I have to settle for 1/3 of what I was getting during initial campaign, because off-page SEO does not take that many hours! Although client is mega happy and willing to pay, following original pricing model it is random to ask as much as during the initial campaign.

In addition, if we take in account that usually the 1st proposal includes price that is “friendly” because the trust is still not there and the clients hasn’t felt the power of SEO on their skin - we are left with situation where the first offer is fairly low and the next proposal for continuing SEO after initial campaign is even lower.

This is the mindfuck I am stuck in. What about you guys? What pricing structure do you use for your SEO services to ensure long lasting relationships with your clients and in the mean time to get fairly paid?

submitted by /u/miveents
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