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NEED HELP from SEO & Digital Marketing Agencies: what areas of SEO to focus on for my small business and what are the necessary tools/costs of implementing good SEO myself (without outsourcing)?

I have a small home service business and I'm trying to prioritize doing more SEO this year to improve our search rankings (which are quite bad). I really want to get good at doing SEO myself before I outsource it to an agency or freelancer.

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With that said can anyone with expertise help me understand what the costs of running/implementing some good SEO for my business myself may be? With the knowledge that I will be going about this myself and your own expertise in the area:

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1) what are the main sub-areas of SEO to focus on?

2) What are the main tools/activities you use to implement SEO in these areas and how much would you expect them to cost for a small business like mine?

3) Bonus: are there any online trainings you would suggest I go through as I'm working to improve SEO in real time on my website?

Thanks a lot. Appreciate any help!

submitted by /u/FlyGuy_2Hundy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/3KVvNxC
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