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Creating content for Local SEO

Hey guys, I wanted some opinions on what type of blog content works best for local SEO clients to generate leads.

Assuming I have optimised all the service pages, map pack, NAP etc, does blog type content normally convert well for local SEO?

I can’t really see any way to regionally target top 10 lists, how to guides, and other conventional blog content etc. for local SEO clients like plumbers, HVAC, lawyers etc.

I can check what their competitors and ranking for and try to do a better job.

But mostly other than their service pages, how do I go about creating new keyword targeted pages with regional focus so I can drive conversions for my local clients?

Appreciate any inputs. Thanks

submitted by /u/guidefru
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