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Overwhelmed by the thought of building backlinks for my company's website

I work with a digital marketing agency. I was hired to do SEO for their site and we've made some great strides in making new content, updating old content, and optimizing as well as we can (excluding link building).

I'm new to link building as most of the sites I've worked on before either had links or didn't necessarily need them at the time.

Trying to figure out where to start with this process is daunting. I've heard all the standard procedures: Guest posting, HARO, broken link building, forums, link intersect, etc.

Link analysis of my competitors is skewed because some of them participate in 301 redirects for old domains, or are linked on sites that aren't really qualified for me to approach them.

Then if I look up guest posting websites, most of them don't even give the option of dofollow links.

Any tips?

submitted by /u/Joebiwan13
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from Search Engine Optimization: The Latest SEO News https://ift.tt/nFNEI2z
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