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Question about using country names specifically, Canada, in focus key phrase.

Talking with co workers and based of my personal searches and looking at search volumes, it seems that many people in Canada search with "Canada" in the query because they want to find retailers in Canada.

I have only been doing SEO at this company for a short time so I don't have enough experience or data to compare results yet. For some of the products and categories I have included Canada in the focus key phrase and excluded in some.

For example "random search query" might have a volume of 3000 but "random search query Canada" has only 300. I feel like there are two sides to the coin, I also would like to rank high without the search term, cuz not all Canadian users are searching with "canada" as a keyword but that query is harder to rank for and many of the users are likely not Canadian.

It seems like adding "canada" especially for a very popular product or category would rank far better for something like "popular-product-name canada" but how much so is what I wonder. I even if I were to omit Canada from the keyphrase, I am still placing it in the meta description and meta title "Shipped anywhere in Canada" "buy online in Canada" etc.

What are you guys thoughts on this? I felt like its kind of a silly question and hard to phrase what I'm asking, but I like this community and would like to hear your thoughts. Specifically it would be nice to hear some thoughts and strategies from others working in ecommerce in Canada.

As always I did a few Google searches but didn't find a similar thread.

submitted by /u/80sixit
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