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Google Search Console says rankings and impressions way up, clicks and CTR way down - help!

I recently did a site redesign back in February and hopped on to check GSC data to see if I had a bump in rankings (there were some mobile usability issues I fixed). To my surprise, I did see a bump in rank but what surprised me the most was the my impressions jumped up REALLY high and my clicks went down. Click through rate went from 1.5-2% down to ~0.2%.

I'm scratching my head trying to understand how improving rank and seeing higher demand/impressions could possibly lead to lower CTR and clicks.

If anyone has any insight into what might be going on here, whether its GSC data that may be wildly incorrect or something on my end, please - let me know!

submitted by /u/Joaleksonis
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from Search Engine Optimization: The Latest SEO News https://ift.tt/bYs8S7c
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