I'm launching a website for an audience that speaks French and English. What should I consider in order for SEO to work correctly?

Hello!

I'm working on a website that we are launching now for English and French speaking audiences - cashbox.money.

This is a site that will help clients find freelance assistants, as well as boost likes on social networks in order to promote new accounts in the safest possible way.

We also plan to launch our site in China, Vietnam and Arab countries, but this is our first experience and we want to do everything in the best way.

But in fact, I don't know how to even approach the SEO topic in this case. I have a feeling that it is a completely different planet here, I've never launched projects in other countries.

What do I need to know for this? What experience do I or people in my team need to have?

Are there those among you who worked with launching your projects in new countries?

Thank you all for your time and your opinion.

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