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Multiple Objective SEO

I have a client who provides both ecommerce products and a service so there are two separate pipelines. The ecommerce product and the service both involve the same product (Floral) but the target audience is different. This will be my first time doing SEO but I've been learning quite a bit and I'm pretty confident in my ability to improve her ranking considering at this point there is zero.

My question is regarding blog posting content, does alternating posts between weddings and everyday flower delivery make it more difficult to rank overall? Should the website focus on just one aspect initially to build authority?

submitted by /u/Mrkting_Monster
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from Search Engine Optimization: The Latest SEO News https://ift.tt/MxpZeUu
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