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Migrating a Clients Domain to a New Host and Website - SEO Impact?

I'm a hobbyist IT guy and recently got into some WordPress site building. I've helped a few friends set up their 'businesses' online - including some SEO optimisation on their websites and backlink some Social media, Google Business, Yelp, etc.

But a local charity has approached me. They have an outdated website, they barely update it. It just has basic contact information and "News" from like 2 years ago. But they have a 10 year old domain that's literally a 4 letter acronym - it's a blind persons charity.

It ranks to the top with "city name blind".

Even the local window blinds company is like 3rd down and they seem to have some effort in their SEO on the website.

My question is - If I create a new website for them and host it using a different host provider, but migrate the original domain - the website will lose it's Google ranking? It's a new website with an old domain?

Seems like a very naive question as I'm thinking - duh, course it will. But how do I update the website without impacting it's reputation? I'm sure they'd rather keep the crappy website and rank #1 rather than have a fancy website and take years to rank again?

Any advice or please point me in a direction of some good info on this. I am a bit too new to even know how to Google this properly.

submitted by /u/SophieTallTreeSeeds
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from Search Engine Optimization: The Latest SEO News https://ift.tt/1RDjyb4
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