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What is, for you, a must-have skill in SEO?

In my experience, the ability to write is probably up there. You can't escape it. Link building? You need to write emails that people want to open, read, and be convinced. On-page? That's mostly writing.

Technical SEO is probably where you don't need it most of the time.

Other areas of digital marketing is full of writing as well.

I understand that there's usually a separate person for copywriting and content writing, but at the very least, probably have some writing ability. What else do you think should be on the list?

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