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How do I keep my SEO keyword-optimized content ranking after it's published?

I write blogs and web content for a business's website. I use SEM rush and other keyword research tools to target a keyword. This works great for the first few weeks once the article or page is optimized, but how do I keep the page high on Google's rankings once it's published? Do I reoptimize for a different keyword? Do I make updates to the article over time? I'm sick of articles only bringing in web traffic for a few weeks and then seeing the page slip on the rankings.

submitted by /u/ProfessionalNo3433
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from Search Engine Optimization: The Latest SEO News https://ift.tt/hVLBItU
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