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How Do Inactive Blogs Rank so High?

I've been an SEO blogger and editor for roughly 5 years, but have little experience outside of kw density, backlinks, and basic topic research.

With that said, I have begun researching how to offer SEO as a full-service freelancer. My first client is a close friend. They have a very successful product in a niche community (tarot).

Upon my search for competitors, I have discovered that some of the top ranking blogs don't have very many posts at all under "tarot blogs"

My friend's site (on shopify) has never blogged outside of some campaign updates. Are these competitors spending advertising dollars to make their websites rank so high?

Would an active blog on an already successful website be enough to start ranking for this niche? FWIW, the current DA is 37.

Thanks!

submitted by /u/bodyturnedup
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