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Is it worth it to create content that doesn't convert?

I'm doing SEO for a laundry delivery service and thinking of targeting keywords like "how to wash white clothes" and "how to get stains out of a silk shirt", both of which will likely have a very low conversion rate. Do you think it's worth it to create this type of content given the low conversion rates? They are less competitive than the site's primary keywords and my thinking is that they will help boost the site's authority for all things "laundry". What do you think of this approach?

submitted by /u/cjkla
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from Search Engine Optimization: The Latest SEO News https://ift.tt/adFPhD5
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