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Number of Clicks away from home

I know it’s important to have your products as close to the home page as possible, or at least I’ve always understood that you don’t want to be more than 3 clicks deep because those pages are viewed with less importance and users have a harder time finding them.

I have categories for our products and more than 100 different products for some of our categories. I can’t place all of the products on the category page because our ahref count starts to grow pretty fast. I’ve always understood that it’s best to keep your links to well under 100 per page. Some of our category pages have over 400 urls on the page (other links other than products) so my only option appears to be creating another page just to categorize all of these products into a subgroup. Now I’m creating a whole new page just for a subset of a category which puts products 3+ clicks away from home and has a risk of duplicate content.

Perhaps paginating this content on the category page (one click from home) is the best method here.

Any advice or ideas to get our products closer to home would be super helpful.

submitted by /u/natalee-renee
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