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Have backlinks become generally unimportant?

We're a small B2B SaaS company, in a sea of much larger competitors. Next year is the first year I'll have an actually workable budget for paid ads. Up until now, everything has been focused on content generation, and sharing content on LinkedIn. Backlinks are insanely hard in our (small but high-dollar) niche as related content is either on competitor website blogs, or "news magazine" sites that require a pay to publish model.

That being said, most of our important content performs well in search. We're in position 1 for three search terms, with no backlinks, while 2-10 have dozens or more. Our other content in the top ten is surrounded by search returns with the same dozens or more backlinks. One of our "unimportant" semi-fluff blog posts (with no backlinks) is our #1 organic page, doing well in a number of search terms... again, surrounded by returns with dozens or more backlinks.

SEO consultants and SEO tools like AHREFS push the important of backlinks. AHREFS especially as it's an important component of their offering. But really, in practice, are backlinks even in the top-5 SEO tactics anymore?

submitted by /u/TheSkepticGuy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/YI6uWkQ
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