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SEO Help Please!

Hey there,

I have a couple questions I have never been able to find clarity on.

So if i am targeting a specific keyword to rank for, should i have that keyword on all my website pages?

For example i sell mushroom grow kits. It is my main product. I post 2 blog posts a week, and I have been putting "mushroom grow kit" inside each article just once. I place it in there seamlessly. all articles are different and talk about many different topics within mushrooms and mycology. When i started doing this I started to rank a few months after. But Eventually i lost my rank and I didn't change my method. So i am still adding that keyword to each blog post. I have over 30 posts now all unique but they all have that keyword in each one. I have then learned about "keyword cannabilization" and i think i may be doing this.... I also have read that you only need ONE good page using your keyword and no more. I read each page should target its own keyword. So im confused because using my keyword a lot (on every page and blog post) worked to get me ranked, but since im no longer ranking I am not sure the reason because nothing changed.

When they say you only need ONE good page with your keyword, If this is the case, I am confused then as to why one would need to continuously put out new content if all you need is "one good page with your one keyword" ? I have been told my experts "content, content, content!" But then i read from other experts saying "only one page per keyword!" So I'm just lost really lol!

I also never really targeted any other keywords as I was worried it would take my rank away and take googles focus off the main keyword.

Any clarity would be so much appreciated. I have spent lots of money on "seo experts" and i have not seen any clear improvements. the only time i saw great success was after i wrote over 20 blog posts with the same keyword in them. And any pointers on how you think i should proceed with trying to get my rank back would be soooo much appreciated! I am also open to hiring help for my seo If i meet the right person but i am so wary since the last few guys i hired didnt help much. Any suggestions on that would be appreciated! I am hoping to have clear steps of action as Im just shooting in the dark with my SEO

submitted by /u/ryal6042
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