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Keyword research should not be only about competition. Sure, you can rank in a couple of low-competitive ones but you should keep some metrics in mind. Here are the 5 characteristics that you should look for:

1: Queries related to the keyword

Pages tend to rank for different queries as variations or related keywords.

You should get a sense of the lead query to make pages that answer multiple questions in different contexts.

Google Autocomplete and PAA are good places to start.

After that check your GSC to get all the related queries to update your pages regularly with new sections.

2: Keywords' theme and consistency

I've encountered this problem in multiple projects.

Your keywords should be within the same micro-topic after that you can expand.

You can then link between pages comfortably,

In the end, it's about topical authority.

It's more about topical coverage and doing the following:

-Covering different contexts in the same topic. -Answering as many questions as possible. -Clustering micro-topics. -Scheduling internal links with anchor texts.

Hint: the only constraint should be your business goals.

3: Aligning business goals with the target keywords

That's why we often see low conversion rates from search engines.

Not all of your pages should convert, though.

But if only 2-3 from 500 pages are driving all the organic conversions that's not good.

I'm a fan of answering questions but who's asking?

If those are not the people who are going to buy my product, why should I waste resources on them?

The goal is not to rank but to be visible when your audience searches for anything related to your products.

4: DR is not always right

I work in the B2B area and have seen cases where extremely low DR websites rank over 80-90 DR ones

In some cases, DR correlates with high rankings, but it's a false correlation.

Like content velocity is a ranking factor.

Of course, low competition is one of the best characteristics you should look for.

Measure that by logic and experience the search to see how the SERP could improve.

I do audits, strategies, and manage SEO activities for websites. If you need any help send me a message or click on the link in the bio

submitted by /u/Youssef-seo-ninja
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from Search Engine Optimization: The Latest SEO News https://ift.tt/5ZiUTyI
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