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What kind of SEO help do I even need?

I’m a new small business owner (private psychotherapy practice) trying to figure out SEO. I do therapy specifically for LGBT and neurodivergent people, and there are a few major players in my area that seem to rank for all the major related keywords.

I contacted an agency that specializes in SEO for therapists, and they said they don’t work with anyone whose budget is less than 30k per year. Currently my total operating budget is 24k per year. I assume 30k per year means they’d support with creating content, but I genuinely like writing content, and could reasonably come up with two blog posts per week. I currently pay for a Google ad that I manage myself and gets decent results. Google My Business is set up.

I’m actually enthusiastic about learning SEO and find it fascinating. However, I have no idea if I’m doing anything right. I’m not confident that taking the right course would mean I’d be doing it right. I’m not even sure I’d pick the right course, or just waste my money.

What is the kind of help I need called, and where do I find it?

submitted by /u/CommercialUpset
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