My company is regional (full east coast) and looking to expand our footprint nationally. We have about 25% of our customer base outside the east coast.
I’m on SEMrush now doing KW research and I’m seeing some very low difficulty scores for like: [service] companies in Dallas or San Diego [service] companies.
I come from a SaaS background and in those roles I had a lot of success doing ranking pages where I would compare our competitors and us on a list to target like “best [software type] software companies] search terms.
I’m now in a B2B service industry where many competitors are hyper local. Could I do a similar strategy for each of our cities and just take copy from those competitors websites (not plagiarize) and roll it into a ranking type blog post?
With SaaS it was easy because features and benefits were very easy to compare. This is a little more grey so I just wanted to be sure there is some transference of the strategy that could work.
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