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Need help with intentional misspelling - this one is a doozy

I was wondering if some of your big SEO craniums could help with my particular issue.

I have a brand let's say it's called "Canderella", which is a take on "Cinderella".

Right now, when users search "Canderella", Google says "here are the results for "Cinderella" and displays images for Cinderella, the Disney princess. Only when you click on "Search instead for Canderella" do we show up as the 3rd listing (we have a low domain authority as we have just launched).

Is this worth pursuing to convince Google not to show Cinderella and try to rank for Canderella or should we just rebrand to another name?

Hoping someone here can help!

submitted by /u/Visual-Rooster2226
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from Search Engine Optimization: The Latest SEO News https://ift.tt/7OCZvXP
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