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Previous marketer may have gotten a Google Business Profile penalized and I don't know how to help

TL:DR
Google business profile is dead and I don't know how to fix it.

Previously I ran a local children's entertainment business and achieved top results on all the SERP pages. I eventually closed my business (but I am still #1 on SERP). We have about 15 competitors locally and it will pull up some more from near areas.

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Since I closed, a previous competitor of mine asked if I would take over the SEO and website from them to try and get them to appear higher. I have only been doing this a few months but we've seen great improvement in all areas EXCEPT the google business profile.

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It won't even show up under the same keywords as the website, only if you search the companies name. I found some keyword stuffing initially that I fixed a few months ago but otherwise the profile is complete, has lots of reviews (all 5 star), and tons of pictures both from us and previous customers.

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Would love some advice on what other factors could be at play, tools I could use, or just general advice to bring it back from the dead.

submitted by /u/hhhhhhhhwin
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from Search Engine Optimization: The Latest SEO News https://ift.tt/9QbEuxN
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