Hi all, lately I've been checking on the domain analytics of our company's website in Semrush and I see a trend in the organic keywords metric where it's decreasing more and more. This started to scare me, how can I solve this? Currently we publish 3 blogs a month and I indicated to our content writer to make use of certain keywords.
Since I have just a month here as an in-house SEO and I'm learning Semrush on the go which is pretty overwhelming sometimes, I don't know if maybe it's because of the keywords I told the content creator to use (which I doubt it).
Do I need to replace keywords that maybe are not ranking that well anymore? Or Is it that my competitors are doing a lot of efforts and making it harder to stay with a good organic keyword metric? Or maybe is an update from Google's algorithm.
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