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Backlinks vs Focused Content

Some months ago I decided to split some of my blog content that was intended for a business audience (DJs) that is part of my industry, but the site's primary function is not targeting that business audience but my paying clients (wedding couples). I was easily seeing a 10:1 ratio of B2B clients to B2C clients, and most of my top keyword ranks were for that B2B segment.
But one thing that I found is that my authority seems to have slipped some and I lost about 28% of my backlinks to this site. While I didn't fall on my face, I am definitely a couple clicks lower than I was, now delegated to "page 2" where before I would encroach on "page 1".
So the question. Are backlinks more important than the primary cohort that actually hits the site? Is pure traffic more important than targeted traffic?

submitted by /u/LTParis
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from Search Engine Optimization: The Latest SEO News https://ift.tt/xdz8BtH
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