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Best SEO practices for non-location specific pages for multi-city/state business?

Hello, everyone! I’m continuing to build my SEO knowledge here and wanted to get everyone’s feedback on something: I’m well aware that the best way to rank locally in multiple markets is to have location-specific pages.

That said, a lot of websites that I work on for multi-city businesses have a lot of standalone pages that aren’t necessarily location-specific. (For example, such as an About Us, Our Process, or Contact Us page.) What would be the best local SEO practices for these pages?

In particular, I’m confused about keyword strategy and location mentions in the on-page copy and page titles/meta descriptions; for example, do we just list every geography they work in on every page? Or is best practice to avoid local SEO on these non-location-specific pages for multi-city/state businesses? Any insight would be appreciated here! Thank you!

submitted by /u/jlittman93
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from Search Engine Optimization: The Latest SEO News https://ift.tt/cSGmpxJ
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