I co-own a business and do a decent job of SEO stuff for us, but I'm no expert. We currently have one location in Portland and offer a few different services and each service has its own service page. We're about to open a second location in Dallas and I can't decide what the best SEO strategy would be for that. I want to make sure we rank for both keyword "[service] in Seattle" and "[service] in Dallas"
Do I leave the service pages as is and just make a new section that lists all the locations where that service is offered?
Or do I want to make a dedicated service page for each location? So the site structure would look like:
Location Page for Dallas
- Service 1 in Dallas
- Service 2 in Dallas
Location Page for Portland
- Service 1 in Portland
- Service 2 in Portland
It seems like that would lead to duplicate content and potentially a lot of pages that the user would have to navigate around, especially if we follow through on plans to open in even more cities down the road. But again, I don't want to miss out on location specific keywords for each city.
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