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OPINIONS WELCOME: Recently Rebranded Business - New Google Business Profile?

Hello!

I'm a digital marketer (<2-years) and I'm helping a client (Hostel) upgrade their website and Google Business Profile. They recently bought the hostel a year ago and have just finished refurbishing it completely. The GMB profile and online presence is nice, but somewhat of a mixed-bag of new-nicer photos and old-outdated photos.

Since image matters, they had a big question the other day as to whether or not they should create a new Google Business Profile! I wasn't immediately sure since their current one has over 400 reviews - where more than a few of those reviews are from the old hostel, as well as the hostel before it was recently renovated this past year - but that's not the driving factor.

MANY of the images of the hostel are very outdated (2016 bunkbeds that don't exist anymore). I've attempted to flag them multiple times, and we've added quite a few more images of the more recent hostel interiors - but they still show up as #1, #2 and #3 when you click photos on the Business Profile! (sucks)

I'm a bit perplexed as to the best approach. Is it worthwhile to create a new GMB profile? Should we be wrecking years of "domain authority" to make our profile look pristine? Experts with GMP (GBP?) - please comment if you have an answer!! I'm sure we can get at least 20-50 reviews in 3 months if we do restart.

Thoughts?

submitted by /u/calern8
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