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Advice for website of Live Sound Production client who is opening a Recording Studio

I have a client who does Live Sound Production for venues, touring with various acts across the country. Currently, most of their jobs come through networking and applying for open positions. Because of this, SEO did not yet seem to be a worthy investment. In 2020, I built their very simple wordpress website, basically a business card / resume / contact form / lost and found.

When we began working together, the owner had already purchased their domain name: LastNameIndustriesLLC.com. The last name is a common noun that vaguely, but not specifically enough suits his industry.

Now they are opening a recording studio with a new, different name in a commercial space in a highly competitive music city - Nashville. We are planning to build a page for the Recording Studio and add a section on the homepage. But I don't feel that is enough to give this brand new studio any kind of hope for ranking. SEO is definitely important now.

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Of course, these are not all of the questions I should be asking, but please give me some advice to get me thinking about this project.

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  1. Should the company purchase a domain name specific to the name of the new studio, and build a separate website for it?
  2. Or... Would a subdomain, such as RecordingStudio.LastNameIndustriesLLC.com, have the same benefit without building a separate website?
  3. Should I build location pages for their region? Is this something current SEOs actually do for their clients? How many location pages is appropriate?
  4. What can a new business in a competitive area/industry do to begin ranking as soon as possible?
  5. Should they start writing blogs about their work? Social media? Updating directories regularly?
submitted by /u/SEO_nick
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from Search Engine Optimization: The Latest SEO News https://ift.tt/H0hmT2t
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