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How to check why I'm getting de-indexed?

Hi,

We're building a product that scores people's education and work history, think "FICO for Employment".

We've exposed only a small fraction of profiles to Google via sitemap, and organizations they work at, like Big Tech companies.

We built the directory structure, such as /directory/organizations/a which would have e.g Amazon link to Amazon page, that leads to profiles, etc..

Got to say we have a low domain authority, as we're fresh.

We added a blog and wrote some articles, gonna continue posting more regularly soon, things relevant to our industry. HRTech.

We did all the improvements on technical SEO that our consultant told us to - such as FAQ structured data, meta tags, html structure, page speed optimization. Also everything that ahrefs and Screaming Frog SEO Spider told us to fix - we fixed.

At the very beginning, we got hundreds of thousands of pages discovered, some were indexed, but then it dropped significantly, since then we reduce the size of our sitemap and only expose like 50k profiles that we think are the "beefiest".

At first Google search console was showing that it indexed 20k pages (down from like 150k+ at the very beginning), then it grew up to 25k, and then dropped sharply to 10k.

When searching the google itself as in `site:xxx.com` it shows we only got 1500 pages, but when we add inurl parameter `site:xxx.com inurl:profiles` it shows 23k.

We're not getting any organic traffic, nor we received any webmaster notification that we're being penalized.

Just recently started link buying (quality ones).

We're very well aware of the basic and even advanced topics of the SEO. How to structure our data and html, how to make crawling windows wider, how to generate sitemap indexes, quality content, removal of duplicate content.

I hope it's okay that I'm not sharing the website itself, we're still under the radar kind of, I just want to start with a general discussion to understand what could cause de-indexing.

Even our SEO consultant whom I worked with for years and he helped me build another website that now gets millions of visits and high domain authority doesn't know what's going on.

​

submitted by /u/Dependent-Tone-4784
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