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What do you use for enterprise SEO data management & analysis?

I work for a large enterprise and we use Looker Studio for reporting and have access to Power BI as a company, but don’t know much about it or use it. The thing I think we should be doing is collecting our data via something like Big Query for data management, analyzing, and historical data purposes in combination with continuing to use Looker Studio (with perhaps a connection like Supermetrics for better data visualizations), or migrate on over to Power BI for reporting. I think this would be smarter for data management, analysis, and diagnosing issues. What are your suggestions? What do you use for your enterprise site(s)?

Also to note: I have only used power bi in the sense of viewing reporting dashboards. I know it can do more than that and was wondering if Big Query is still needed? From my understanding Big Query is more for housing data and not data visualization and reporting. Clarification on the differences of these tools a bit better is appreciated. One thing specifically I have come into issues with limitations on what have setup in Looker studio as it relates to GSC data. Maybe we just need to set up our looker studio better, but I basically want the same filter options you get in GSC but with more historical data to view beyond 16 months.

submitted by /u/seorachel
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from Search Engine Optimization: The Latest SEO News https://ift.tt/QzCpcuA
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