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Seeking Advice: Multi-language Wholesale Site Struggling with Google Search Visibility

Hey everyone,I'm the owner of a wholesale website that's been experiencing some puzzling issues with Google Search visibility, and I'm hoping to get some insights or advice from this knowledgeable community.

Our site originally featured products in two languages (Estonian and English) with around 25,000 products. About six months ago, we expanded our offerings to include Russian, German, and Finnish, bringing our total to around 60,000 products. Despite this expansion and an increase in our domain rating (up 10-15 points over two years according to Ahrefs), we've noticed some concerning trends in our Google Search Console data.

Firstly, the count of indexed pages has decreased, while the number of non-indexed pages has risen. This is perplexing because we've also updated our sitemap on October 31st to reflect our expanded inventory.Additionally, when analyzing our performance in search results, there are two distinct periods where we've seen a drop in performance. This is particularly frustrating as we've invested significantly in translating and manually adding products in German and Estonian, yet it seems like our products are becoming less findable on Google.

I'm trying to figure out what might be causing these issues. My developer, who isn't an SEO expert, is also looking into it, but we haven't been able to pinpoint the problem yet.Has anyone here faced similar challenges? Any insights, suggestions, or advice on how to improve our visibility on Google would be greatly appreciated. Maybe there's something we're missing or a strategy we haven't considered.Thanks in advance for your help!

submitted by /u/CaffreyEST
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from Search Engine Optimization: The Latest SEO News https://ift.tt/G5Xrikq
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